Many website users that have gotten AdSense approval on their site have this common belief and perspective that once they get approved by AdSense they can change their theme to whatsoever they like and violate some other AdSense policy. Thinking that it is only important to adhere to AdSense policy during site review is totally wrong and that is the main reason / cause of AdSense Ad Serving Limit which can lead to Account Ban.
In this post, we would like to take a quick survey on AdSense policy and how users violate them which result to Ad Limit.
What is AdSense Ad Serving Limit?
AdSense Ad Serving Limit is an AdSense Account restriction that limits the amount of ads that are shown on a site or blog with AdSense. This impacts publishers’ revenue negatively because lesser ads are now shown on their blog despite the number of ad placement or space.
What Causes AdSense Ad Serving Limit?
AdSense ad serving limit is an automated process which comes as a result of the violation of AdSense policy which is as follows:
- Encouraging Clicks or Views: Encouraging or telling your friends, families or relations to click on your Ad is totally wrong and it’s done by novice that don’t have traffic which later results to a bigger problem (AdSense Ban or Ad Limit) e.g. Engaging in a view for view and click for click. Instead, you should encourage people who are interested in getting information from your site to visit it regularly for more information; allow them to click on ad that they are interested in.
- Self-clicking or View: You should never click on your own ad because AdSense hates it, they have your IP and detect when you click on your ad from that IP. You shouldn’t also check your website regularly from your IP even when you are editing or designing it instead you should turn on incognito (private) browsing when you want to do so. This is the most unknown reason of Ad Limit that about 99% of bloggers don’t know.
- Getting traffic from illegal source: AdSense don’t like it when a website gets it traffic from illegal sources e.g. Engaging in a free traffic generator from a website or buying of traffic. Instead of this, you could share your links through Facebook and other social media till you can start generating Organic Traffic.
- Placing your AdSense Code on other Websites: It isn’t directly illegal to place your AdSense code on a different website other than the one that AdSense approved but you should be careful about where you place them, who you give and the pages you place them on. Note that if the website or page (where you place your AdSense Code) violates any of AdSense policy, you would receive an account ban or ad limit.
Placing your AdSense Code on pages that violates AdSense policy:
- You should avoid placing your AdSense code on these pages: About page, Terms and Conditions, Policy Page, Login and Register (Sign up) Page and other related pages. Your AdSense code should be placed on only your posts and landing pages if possible.
- Page redirection: You should try your best as much as possible to avoid redirecting users to a different page or content and if you must do so, make sure you don’t place Ad on that page and if you are using AdSense auto ad, you can login to your AdSense account Dashboard and restrict the page, click here to learn how to do this.
Placing ad wrongly: Avoid placing ad near images, subscription boxes, popups, redirect pages, pages that violates AdSense policy.
- Avoid recoding (modifying) AdSense code in a way that it increases your Ad Revenue and disturbs user experience. It isn’t wrong to modify the code but it’s wrong to modify it in a wrong way.
- Lack of Organic Traffic: This might also be a cause of ad limit but it is not certain yet because it isn’t written in AdSense policy.
- Lastly, having high social media traffic with low organic traffic could also be a cause and bloggers must endeavor to make sure that they change their theme carefully to avoid poor user navigation.
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